Video

Video

Video, in its many forms, is one of the most important tools in a content marketer’s toolkit. As early adopters of mobile videography, we have a wealth of lessons learned — useful information as the rules of engagement and best practices for social media change by the day. Two things remain constant, though: Our shared love of stories and the need to tell them. Click on the images below to play videos.


Close up of common red poppy bloom

Since World War I, red poppies have been the enduring symbol of remembrance for those lost in war. How did this come to be? A movement led by two women, one American and one French, along with veterans’ groups around the world commemorated Armistice Day, Nov. 11, 1918, and later Veterans Day, with red poppies.

Honeydew melon with slice cut and Chinese photo and newspaper

When Vice President Henry A. Wallace went on a diplomatic trip to China and the Soviet Union during WW II, he took the seed of this melon with him. The variety took root in Lanzhou Province, but was lost in America for decades. How did it make its way back?

The Ozark mountains of Missouri and Arkansas were once a hub of tomato canning in the U.S., and the Millionaire tomato is surely one of the varieties grown for packing.

For the record, we’ve been wrong about a lot of things, such as dismissing the idea that a 23-minute video about the history of the opium poppy would be viewed more than 1 million times on YouTube …

Here’s a short brand awareness video about Baker Creek Heirloom Seed Co., part of a series we produced with agency Slate + Glass. This bouquet is for you.

“Handcrafted” is a series of video profiles of working artists produced for North Carolina arts organization Piedmont Craftsmen. Watch the series here.

“Story of My Life” is a series of profiles of residents of Forsyth Group Homes. Our approach was grounded in the words of theologian Henri Nouwen, who said, “What makes us human is not our mind but our heart. It is not our ability to think but our ability to love.”