Content Marketing for Humans

At Shawnee Street Media, the road to content marketing for businesses and organizations runs through the newsroom. Before leaving journalism in 2018, principal Michelle Johnson worked in newsrooms for more than 25 years. Her work as a reporter, editor, and newsroom leader earned accolades and awards in print media, public media, and digital publishing. More importantly, Michelle earned a reputation among her colleagues for quietly effective leadership, impeccable standards of quality, nimble and ethical decision making, exceptional collegiality, and very fine writing. (See more of what others say.)

Journalists make the best content marketing professionals because they understand the immense power of storytelling. They understand how to translate complex information into relatable prose that is tailored to specific audiences, and they know how to spot trends, mine data for stories, and find the larger narrative in individual experience.

There is no one-size-fits-all approach to content marketing, and it takes many forms, from video, social posts, emails, blog posts, web content, deep-dive researched stories, SEO, and even public events and community engagement. 

We look forward to working with you to create content and strategy that amplifies the work you do. Let’s get started!

Want to know more about Michelle? Read on!